As a global leader in flavour with a family of brands in 100 countries, McCormick® has been at the forefront of identifying emerging culinary trends with our signature Flavour Forecast®. Since 2000, this annual report has played a distinctive role in shaping the future of flavour. An extension of McCormick’s leadership in the food industry, the release of each Flavour Forecast is highly anticipated, acting as a catalyst for innovation among food manufacturers and foodservice professionals alike. Flavours showcased in past reports have moved once-edgy ingredients into mainstream popularity.

New this year, our Forecast takes a global view and pinpoints the cutting-edge trends and flavours that are driving a spirit of discovery around the world—from cuisines on the verge of widespread appeal to ingredients with the potential to alter the culinary landscape several years from now.

Developing the Flavour Forecast involves a year-long process of culinary exploration, data discovery, and insight development. An international group of McCormick experts—including chefs, sensory scientists, trend trackers and food technologists—collaborated to identify the trends and flavours highlighted in this annual effort. During a rigorous vetting process, the Flavour Forecast team held a global summit to establish possible themes, pooling insights and expertise from McCormick’s regional locations, spanning Asia, Australia, Europe, Africa, Latin America and North America.

For the Flavour Forecast 2012, this global exploration process revealed a surprising finding: food lovers around the world have more in common than we ever imagined. The forces driving food choices are strikingly similar from region to region—even though the specific flavours and ingredients we enjoy remain uniquely rooted in our local cultures. In the spirit of showcasing similarities while celebrating differences, the Flavour Forecast 2012 highlights six globally relevant themes brought to life through 12 regional flavour combinations.

As the art and science of flavour continues to evolve, McCormick, through the Flavour Forecast, will stay at the forefront, shaping the tastes and food experiences of the future—a promise of our passion for flavour.

Our Chefs Our Chefs

A global team of McCormick chefs collaborated on the Flavour Forecast 2012, offering insights into emerging culinary movements and flavours relevant in their regions. From China to Mexico, this cosmopolitan group of career chefs, innovation professionals, nutrition experts and flavour fanatics bring unique expertise and a passion for flavour to this groundbreaking report.

Our Chefs Our Chefs